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HOME   -   PEOPLE IN HISTORY A-Z   -   JAMES LAVENSON

 
   


 

 

James Lavenson 1919-1998

 

 

James Lavenson had a solid head for business and a personal devotion to fine service. He was a specialist when it came to promotion and marketing in the hotel industry.

As president of the New York Plaza Hotel, he revitalized the enterprise and kept it on a highly successful level until it was sold in 1975.

 

In 1973, Lavenson delivered his Think Strawberries: Everybody Sells speech, before the American Marketing Association in NYC.

 

Lavenson had a stroke and died on September 19, 1998, at Rockport, Maine.


By the way, in January 1975, Western Hotels International bought the Plaza from the Sonesta International Hotels Corp for $25 million bucks and started extensive remodeling. In July 1988, Donald Trumped that with $390 million.

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